The Regent Lofts and Penthouses in Soho is the venue for the Brown’s Exhibition which captures the forty-year history of the store through portraits, magazine shots and designer pieces. Brown’s archive consists of remarkable fashion heritage, but one should not ignore the role of the boutique in London’s retail market. The shop on South Molton Street (off Oxford Street) was the first to introduce Missoni, Alaia, Cachrel and many more international designers to UK customers. At the moment, after having survived the appearance of designer’s own mighty flagships, the family business is concentrating on the development of the e-commerce and the introduction of more future British talents on the market. The remarkable story of John Galliano’s first collection bought entirely by Brown’s is a good example of the belief and possessiveness of Mrs. B., and has proved to be guaranteed recipe for success. Nevertheless, the success, she says, is leaving the business matters in the hands of your children and having confidence in the future generation. Let’s wish them to keep supporting new names and maybe take the business worldwide in the next 40 years.